At the end of the course, Learners will be able to:
• LO1. Develop Budgets, Key Performance Indicators (KPI) and objectives for social media marketing activities
• LO2. Create live and pre-recorded video contents for social commerce
• LO3. Generate written content in accompanying posts and activities write-ups to the video contents
• LO4. Curate written and visual content before going live and throughout the content’s “live” duration
• LO5. Monitor and recommend improvements to the use of content in social media marketing activities
• LO6. Lead reactions to and interactions with customer responses, reviews and comments across social media platforms based on customer relationship policies
• LO7. 0.5+ customer interactions, behaviours, interests and demographics based on engagement with social media campaign to enrich customer database
• LO8. Analyse performance of social media campaigns and recommend areas for improvement
This course will equip learners with the knowledge and skills to effectively drive the adoption of social media marketing, creation and management of content, especially video content, and management of customer relationship building on various social media platforms. This contributes to Social Commerce, which is an extension of e-commerce that utilises social and community commerce strategies and tactics in online selling to achieve more targeted and effective sales and marketing; and ultimately has a direct contribution to conversion.
Part Time
2 Days
16
At the end of the course, Learners will be able to:
• LO1. Develop Budgets, Key Performance Indicators (KPI) and objectives for social media marketing activities
• LO2. Create live and pre-recorded video contents for social commerce
• LO3. Generate written content in accompanying posts and activities write-ups to the video contents
• LO4. Curate written and visual content before going live and throughout the content’s “live” duration
• LO5. Monitor and recommend improvements to the use of content in social media marketing activities
• LO6. Lead reactions to and interactions with customer responses, reviews and comments across social media platforms based on customer relationship policies
• LO7. 0.5+ customer interactions, behaviours, interests and demographics based on engagement with social media campaign to enrich customer database
• LO8. Analyse performance of social media campaigns and recommend areas for improvement
| Course Fee Payable | ||
|---|---|---|
| Original Fee | Before GST | With GST (9%) |
| Course Fee | $650.00 | $708.50 |
| Individual Pricing (Fee payable to Training Provider) | Before GST | With GST (9%) |
| SkillsFuture >=40 years old | $195.00 | $253.50 |
| SkillsFuture >=21 years old | $325.00 | $383.50 |
| Corporate Pricing (Fee payable to Training Provider) | ||
| SME | Before GST | With GST (9%) |
| SkillsFuture >=21 years old | $195.00 | $253.50 |
| Non-SME | Before GST | With GST (9%) |
| SkillsFuture >=21 years old | $325.00 | $383.50 |
